Downloads
70M

Monthly Active Users
55M

Time Spent/Daily
28 Mins

Gender
M-68% F-32%

Age
18-34 years

  • Downloads
    70M

  • Monthly Active Users
    55M

  • Time Spent/Daily
    28 Mins

  • Gender
    M-68% F-32%

  • Age
    18-34 years

Ready to advertise? Select Ad Format available on SonyLIV?

Based on your budget and objective choose the Ad format that suits your requirement

Mid-roll Video

Mid-roll advertising refers to a video ad that plays in the middle of content, rather than before or after the publisher’s video content.

Where does it appear?

It appears in between the streaming video.

How am I charged?

Cost Per Thousand Impressions

When should you use it?

You want to increase awareness through an engaging story (20 sec+) in a brand safe environment.

Available on

What are my targeting option for SonyLIV Ad?

Here's how you can reach the right set of potential customers
Interest
Reach your customers based on what they like to do.
Location
Reach your target users in a specific state or city.
Age
Demographically target users within your buying target.
Device
Serve ads on a specific platform, device model or network.

Why choose releaseMyAd to book Ads on SonyLIV?

Here's why you should choose to directly book your Ads on SonyLIV via us:
Why should you advertise in SonyLIV?

Sony LIV is a popular video streaming platform to watch your favorite movies and TV shows. Owned by Sony Pictures Networks India Pvt. Ltd, the platform promises quality videos along with an on-demand dose of entertainment. Catering to all genres, it also streams shows from Set Max, Sab TV, Sony ESPN, and Sony Mix. With a miscellany of entertainment options, both national as well as international content, the app has something for everyone.

With 100 million downloads, the app is a favorite of the age group belonging to the 25-34 category. Sony LIV has acquired a fan base of 70-80 million monthly active users who are said to spend an average of 35-45 minutes per day on the app. With 100 million downloads and counting, it is One of the most downloaded video-on-demand apps, The increasing viewership, and diverse content make it an appealing platform for your advertising and marketing needs.

• Sony LIV has reached about 25 million views on a monthly basis.

• Sony LIV’s past advertisers include Microsoft, Parachute, ICICI, TATA motors, and other such prestigious ads.

Affordable premium subscription rates of Sony LIV attract more viewers.

releaseMyAd helps you leverage Sony LIV's viewership and reach to increase your customer base. To advertise with Sony LIV, releaseMyAd simplifies the procedure and makes the ad bookings hassle-free. An added benefit of advertising with releaseMyAd is that you can get real-time data on the ad performance and make timely modifications to improve its performance.

How can you advertise in SonyLIV?

Wondering how to go about advertising an ad with Sony LIV via releaseMyAd? Follow these 5 steps and make your advertising process breezy!

1. Select Sony LIV: Select the Sony LIV option from the list of apps on the digital.releaseMyAd website.

2.Campaign Details:Produce your campaign budget, input the dates to run the campaign, and the duration requirement.

3.GO LIVE:Render the ad creatives according to the specifications enlisted on releaseMyAd. Pay and Go LIVE.

4.Track Performance:Check the ad performance with real-time data and live reports provided by releaseMyAd.

5.Optimize Campaign:If required, make amends to your campaign for enhanced performance.

Frequently Asked Questions on SonyLIV through releaseMyAd?

Q.How can I advertise my brand on Sony LIV?

Ans.1.Select SonyLIV:Select the SonyLIV option from the list of apps on digital.releaseMyAd website.

2.Campaign Details:Produce your campaign budget, input the dates to run the campaign, and the duration requirement.

3.GO LIVE:Render the ad creatives according to the specifications enlisted on releaseMyAd. Pay and Go LIVE.

Q.What are the charges to advertise with Sony LIV?

Ans. The ad rate is based on cost per spot as well as the creative. Rates vary for every app.

Q.What is the booking deadline?

Ans.Make sure to advertise 2 days prior to the launch date of the campaign.

Q.Can I select my target audience with Sony LIV advertising?

Ans. Yes, you can select the audience you want to advertise with. The following are the targeting choices.

•Demography (Gender and Age)
•Interest-Based
•Geo Profiling - Language or Location
•Online behaviour

Q.Can we give audio ads on Sony LIV?

Ans. No, Sony LIV ads are videos or display formats. For audio ads, select the audio ad type option on digital.releaseMyAd.com website to check out the applications which support audio ads.

Q.What types of advertisements can I run on Sony LIV?

Ans. 1. Sponsorships
2. Roadblocks
3. Video Campaigns
4. Native Ads
5. Targeting campaigns

Q.How long will it take for my ad to go live?

Ans. Once the campaign is confirmed, it may take 48 hours for the campaign to go live.

Q.What should I do if I am unable to place an advertisement myself?

Ans. If you are unable to place the ad yourself, you can call our team for assistance. They will help you launch your campaign.

Q.Do I get discounts?

Ans. The rates are fixed. But you can optimize your cost by altering your creatives.

Q.What are the ad specifications?

Ans. On selecting the app from the list of apps, you have to input specifications like campaign title, brand logo, Ad URL and more to complete the campaign launch.

Q. What should I do if I am unhappy with the launched ad campaign?

Ans. If you are not satisfied with the ad campaign after it is launched, you can choose to pause it.

Q.How can I find out if the campaign is doing well?

Ans. You can check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd.

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