Downloads
350M

Monthly Active Users
180M+

Time Spent/Daily
43 Mins

Gender
M-70% F-30%

Age
18-35 years

  • Downloads
    350M

  • Monthly Active Users
    180M+

  • Time Spent/Daily
    43 Mins

  • Gender
    M-70% F-30%

  • Age
    18-35 years

Ready to advertise? Select Ad Format available on Hotstar?

Based on your budget and objective choose the Ad format that suits your requirement

Mid-roll Video

Mid-roll advertising refers to a video ad that plays in the middle of content, rather than before or after the publisher’s video content.

Where does it appear?

It appears in between the streaming video.

How am I charged?

Cost Per Thousand Impressions

When should you use it?

You want to increase awareness through an engaging story (20 sec+) in a brand safe environment.

Available on

Pre-Roll Video

Pre-roll Video is Un-skippable video advertising before a video is viewed.

Where does it appear?

It appears as a square/rectangular banner before a video is played.

How am I charged?

Cost Per Day

When should you use it?

When you want customers attention-grabbing right from the start.

Available on

Standard Banner

A 300*250 billboard shows varying imagery and text created in a square or rectangular format with the right CTA.

Where does it appear?

It appears as a square/rectangular banner on the top screen or in between content.

How am I charged?

Cost Per Day

When should you use it?

You want to drive a quick reach for your brand and drive video views or traffic to your web

Available on

What are my targeting option for Hotstar Ad?

Here's how you can reach the right set of potential customers
Interest
Reach your customers based on what they like to do.
Location
Reach your target users in a specific state or city.
Age
Demographically target users within your buying target.
Device
Serve ads on a specific platform, device model or network.

With releaseMyAd, you can now:

Choose to spend what you wish and have full control of your campaign.

Why choose releaseMyAd to book Ads on Hotstar?

Here's why you should choose to directly book your Ads on Hotstar via us:
Why should you advertise in Hotstar?

Hotstar is an exclusive entertainment platform anchoring a bouquet of regional, national as well as international content. Catering to the diverse tastes and preferences of distinctive viewers, it has earned its prominence from the Indian as well as the international market, making it one of India’s largest streaming platforms. It has been constantly evolving its strategies ensuring desirable content for a heterogeneous viewership, successfully appealing a large audience base.

With a record-breaking viewership in the year 2020, Hotstar has amassed over 300 million monthly active viewers and 18.6 million concurrent viewers over its platform, turning it into a global entertainment competitor. On April 2020, the platform was integrated with Disney+. Live Sports streaming continues to command its viewership patterns wherein IPL tops off the charts. The soaring viewership and the augmenting content variety makes it an appealing platform for your advertising and marketing needs. Hotstar also bears a suite of targeting options based on interest, demographics, geography, carrier/data usage of the audience to acquire a better brand response.

 • Hostar has an integrated audience base ranging from 18 to 35+ years old.

 • As per the analytics, people spend 5x more time on Hostar than on TV.

 • Hotstar targets an eclectic audience type.

 • It optimizes the user experience by personalizing content for subscribers.

 • Loyal Viewers use the app at least once in every 3 days.

 • Brands including Tata Motors, Vicco, Barbecue Nation, Pharmeasy have advertised with Hotstar and witnessed an increase in sales.

 • Affordable premium subscription rates of Hotstar draw more viewers than its competitors.

To advertise with Hotstar, releaseMyAd helps you leverage its reach to disseminate your brand/product message to the right audience. The bumper and mid-roll ad placement while video streaming is sure to capture the interest of the users. With a very simplified procedure, you can advertise on the Hotstar app via releaseMyAd and turn viewers into potential customers. An added benefit of advertising with releaseMyAd is that you can get real-time data on the ad performance and make timely modifications to improve its performance.

How can you advertise in Hotstar?

Wondering how to go about booking an ad with Hotstar via releaseMyAd? Follow these 5 steps and make your ad booking breezy!

1. Select the Hotstar option from the list of apps on digital.releaseMyAd website.

2. Scroll through and check the ad types you want to select for your campaign.

3. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

4. Once your ad is live check the ad performance with real-time data and live reports provided by releaseMyAd.

5. Optimize your campaign If required, make amends to your campaign for enhanced performance.

Frequently Asked Questions on Hotstar through releaseMyAd?

Q.How can I advertise my brand on Hotstar?

Ans.1. Select the Hotstar option from the list of apps on digital.releaseMyAd website.

2. Scroll through and check the ad types you want to select for your campaign.

3.Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

Q.What are the charges to advertise with Hotstar?

Ans.The ad rate is based on cost per spot as well as the creative. Rates vary for every app.

Q.What is the booking deadline?

Ans.Make sure to advertise 2 days prior to the launch date of the campaign.

Q.Can I select my target audience with Hotstar advertising?

Ans.Yes, you can select the audience you want to advertise with. The following are the targeting choices.

Q.Can we give audio ads on Hotstar?

Ans.No, Hotstar ads are videos or display formats. For audio ads, select the audio ad type option on the digital.releaseMyAd website to check out the applications which support audio ads.

Q.What types of advertisements can I run on Hotstar?

Ans.1.Video Ads-

 •Bumper ads (6-second videos that play before the user's media begins)

 •Mid-roll ads (up to 30-60 second videos that play at various points throughout media playout)

2.Display Ads-

 •Native Display/ Spotlight Frames- To drive installs for your app or make people visit and take action on your website/app.

 •Photo Billboard- To drive a quick reach for your brands.

Q.What is the maximum ad duration of Hotstar?

Ans.The maximum ad duration for an ad campaign on Hotstar is 60 seconds.

Q.How long will it take for my ad to go live?

Ans.Once the campaign is confirmed, it may take 48 hours for the campaign to go live.

Q.What should I do if I am unable to book an advertisement myself?

Ans. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

Ans.The rates are fixed. But you can optimize your cost by altering your creatives

Q.What are the ad specifications?

Ans.On selecting the app from the list of apps, you have to input specifications like campaign title, brand logo, Ad URL and more to complete the campaign launch.

Q. What should I do if I am unhappy with the launched ad campaign?

Ans.If you are not satisfied with the ad campaign after it is launched, you can choose to pause it.

Q.How can I find out if the campaign is doing well?

Ans.You can check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd.

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