Gaana is a music streaming application launched in April 2010 by Times Internet. Orchestrating in the ears of over 150 million users, it is now India’s largest ad-supported music streaming service. Over the decade, the acclaimed audio-content platform has earned popularity like never before. Catering to the tastes of a contrasting audience, Gaana streams more than 2 billion songs in a month.

Gaana has left its listeners spoilt for choice with a multitude of genres. Holding a ‘millennial’ audience base, it has the highest reach in the arena of both apps install as well as monthly active users as compared to other popular 'Audio on Demand' platforms in India. Gaana also bears exclusive features like the share playlists and voice assistance. The platform is not just embraced by the listeners of Indian and international music, but one-fourth of its playouts come from regional tunes and tracks.

 • Gaana’s monthly listenership approximates to nearly 78 million.

 • 45 million songs stream across the platform.

 • The Gaana app has more than 100 million downloads.

 • Sony, Airtel, Nestle, Horlicks, Lufthansa, and other such esteemed brands have leveraged Gaana’s popularity by advertising with it.

 • Gaana targets a young and actively engaged target group.

Its comprehensive listenership, highly engaged audience and a selection of over 45+ million songs make it an ideal platform to advertise and popularize your brand. With Gaana, you get to favourably target and effectively scale your audience. It helps you leverage its listenership which is aged below 35 years old and develop a sense of curiosity towards your brand. releaseMyAd acts as the perfect catalyst to transform the listeners of Gaana into customers for your brand.

Wondering how to go about booking an ad with Gaana via releaseMyAd? Follow these 5 steps and make your ad booking breezy!

1. Select the Gaana option from the list of apps on m.releaseMyAd website.

2. Scroll through and check the ad types you want to select for your campaign.

3. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

4. Once your ad is live check the ad performance with real-time data and live reports provided by releaseMyAd.

5. Optimize your campaign If required, make amends to your campaign for enhanced performance.

Q.How can I book an advertisement with Gaana?

Ans. 1. Scroll through and check the ad types you want to select for your campaign.

2. Submit the enquiry by filling up your contact details.

3. Our executives will reach out to you and help you to set up the campaign and provide all the details as per your requirement.

Q.How long does it take for the campaign to go live?

Ans. Once the campaign is confirmed, it may take 48 hours for the campaign to go live.

Q.What are the charges to advertise with Gaana?

Ans. The ad rate is based on cost per spot as well as the creative. Rates vary for every app.

Q.What is the booking deadline?

Ans. Make sure to advertise 2 days prior to the launch date of the campaign.

Q.What should I do if I am unable to book an advertisement myself?

Ans. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

Q.Do I get discounts?

Ans. The rates are fixed. But you can optimize your cost by altering your creatives.

Q.What are the ad specifications?

Ans. On selecting the app from the list of apps, you have to input specifications like campaign title, brand logo, Ad URL and more to complete the campaign launch.

Q.What should I do if I am unhappy with the launched ad campaign?

Ans. If you are not satisfied with the ad campaign after it is launched, you can choose to pause it.

Q.How can I find out if the campaign is doing well?

Ans. You can check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd.

Q.What types of advertisements can I run on Gaana?

Ans. 1.Pure audio- A full 20 seconds audio advertisement, skippable after 5 seconds.

2.Audio+Companion- Full Banner (320 x 480) along with audio, skippable after 5 seconds

3.Video in-stream- 20 seconds video advertisement, skippable after 5 seconds

Q.Can we give video ads on Gaana?

Ans. Yes, Gaana is an audio streaming platform but you can roll-out a 20 seconds video in-stream which is skippable after 5 seconds.

Q.What is the maximum ad duration for Gaana?

Ans. The maximum ad duration for Gaana is 20 seconds.

Q.Can I select my target audience with Gaana advertising?

Ans. Yes, you can select the audience you want to advertise with. The following are the targeting choices.

 • Interest-based

 • Geo Profiling - Language or Location

 • Demography- gender and age

 • Carrier/data usage

 • Music genre and artist preference